Building the future of behavioral intelligence
Shaping the Future of Consumer Behavior
We believe that understanding human behavior is the foundation of meaningful, responsible, and effective brand experiences. Solouq democratizes behavioral insight through technology.
Why Consumer Understanding Needs to Change
Today, brands make decisions based on assumptions, surface-level metrics, and fragmented feedback. But human behavior is complex, contextual, and emotional.
Solouq exists to close the gap between what people do and why they do it.
Our belief is simple: Better understanding leads to better decisions, for brands and consumers alike.
Our Mission
Our mission is to democratize the understanding of human behavior through technology.
We build tools that transform observation into insight, and insight into action, enabling teams of all sizes to design experiences grounded in real human response.
What We Build
Behavioral Intelligence
Understanding how people perceive, interpret, and react to digital experiences.
Insight Automation
Turning complex behavioral signals into clear, actionable guidance.
Design & Decision Support
Helping teams validate, refine, and optimize experiences before they go live.
Ethical, Human-Centered AI
Technology that augments human judgment, not replaces it.
These pillars work together
Each component of our approach integrates to create a comprehensive system for understanding and acting on human behavior, from initial observation to final implementation.
The Solouq Ecosystem
Solouq is the vision and research layer. Our products are how that vision becomes real.
OPTML AI
OPTML AI is Solouq's first flagship product, a practical application of our behavioral intelligence philosophy.
OPTML AI helps teams evaluate and improve digital experiences by analyzing how real people are likely to perceive, understand, and respond to visual content.
Visit OPTML AISolouq is the parent company and research foundation behind OPTML AI. OPTML AI is one of several products through which Solouq brings behavioral intelligence into real-world workflows. We build the research, tools, and products that make understanding human behavior accessible to everyone.
ContOpt
Our original content optimization platform that helped teams improve digital experiences through behavioral insights.
ContOpt pioneered our approach to behavioral intelligence, laying the groundwork for OPTML AI's advanced capabilities.
Access PlatformOur Principles
Human behavior is nuanced
not binary
We embrace complexity over simplification, understanding that behavior exists on a spectrum.
Insight should be accessible
not exclusive
Powerful tools shouldn't be locked behind enterprise budgets or technical barriers.
Technology supports decisions
not shortcuts
We build tools that enhance human judgment, not replace critical thinking.
Ethics and transparency
are non-negotiable
Responsible innovation means being clear about how our technology works and its limitations.
Design is a responsibility
not just aesthetics
Every design choice impacts people. We take that impact seriously.
Better understanding
leads to better outcomes
When brands truly understand their users, everyone wins, brands and consumers alike.